How to Make Sense of Google Analytics with This Quick Guide

September 19, 2013

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Search Engine OptimizationGoogle Analytics is the best friend of an internet marketer as it breaks down large amounts of data into information you can use that will show new opportunities for your webpage. Once you set it up and get familiar with it, Google Analytics is very easy to use and you will be able to harness its full benefits. The following are four critical components about Google Analytics you need to be familiar with.

1: Visits: This is just a description of the volume of people who visit your website. Visits may seem pretty straightforward, but once you break it down into data, you will see detailed information about the visits. To begin with, the visits can be separated between first time visits and returning visits, which can help give you a clear understanding of the amount of new people you attract and how many are returning visitors who come back to learn more. You can then get an idea of how many pages of your website each visitor visits.

This will give you an idea of the interest your visitors have in your products and or services. If there is a blog on your page, it will likely see higher page views than the ones with limited information. Not only this, you will also see the pages your visitors read before leaving, under page view stats. For example, a single visitor may go to your blog first, then your homepage then your services page, which would total to three page views for that single visitor.

2: Time on Site: Once you know about how many visitors your pages attract and which pages they view per visit, you should then find out the amount of time they spend on your site. It is important to find this out because many marketers believe Google uses this to help them rank your page in the SERP’s or search engine results. If visitors to your page spend a lot of time there, it is obvious they consume considerable information. If they do not spend a lot of time there, it is obvious they did not find what they were looking for either because your service or product was not what they were looking for or they could not find what they wanted. This is what many businesses struggle in to keep visitors on their pages for a long time.

3: Referrals: A very important factor to consider for a marketer is the way a visitor found your webpage. The section of Google called the referral section, shows you if your visitors found your site via a search engine result or via a referring website. Referral websites are those that do not belong to you, but have links that point back to your website. The most common examples of a referral site are Yelp, Facebook and YP.com. It is a tremendous help to know the amount of referrals are sent to your site because you will then know how good your ad campaigns are. By checking the referral sources, you will find out the websites people went to before clicking to visit yours. You will also understand better the banner ad campaigns that are producing the best results.

4: Conversions: When a visitor to your site completes a task, this is a conversion. You can use this tool to track how many visitors to your site made a purchase. Through conversions that are in relation to the websites overall goals, you will be able to measure the effectiveness your site is at getting visitors to make purchases.

You will gain a tremendous insight as to what visitors to your website do once they arrive there by using Google Analytics. By analyzing views, time on site, conversions and referrals, you will know the ways in which your website thrives and the ways your site needs to improve website design.

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